Fifth Third Bank proudly supports the Zoo and its commitment to conservation as the Official Bank of the Columbus Zoo. By investing in one of the top zoos in the country, Fifth Third Bank enables the Zoo to inspire people and impact wild animals and wild places around the world. Together the Zoo and Fifth Third Bank work to bring innovative and integrated business solutions and services to the Zoo. In addition, Fifth Third Bank serves as the exclusive ATM provider of the Zoo and the presenting sponsor of the Zoo’s Congo Expedition region and Jack Hanna’s Fall Fest.
Fifth Third Bank Pronto Patrol
Outfitted in co-branded uniforms, the Fifth Third Bank Pronto Patrol serves as ambassadors helping to get guests through the Zoo’s gate more quickly. During busy periods, the team utilizes handheld tablets to rapidly process admission transactions for guests waiting in line, scans purchased tickets with handheld scanners and directs guests to the shortest ticket lines—enabling them to begin their day more quickly, thanks to Fifth Third Bank.
Pass the Hat for Animals
By committing a generous $53,000 match, Fifth Third Bank enabled the Zoo to implement its first-ever in-park “round-up” fundraising campaign which featured point-of-sale signage and scripted staff messaging. Thanks to the generous support of Zoo patrons and Fifth Third Bank, the Zoo raised over $150,000 in the first year, while continuing to seamlessly integrate partners into operational activities.
The Zoo and Fifth Third Bank partner in an integrated campaign to promote the Fifth Third Bank Columbus Zoo checking account and credit card packages, leveraging a variety of marketing tactics, from direct mail to digital promotion to in-branch special offers.