Dedicated to enhancing the quality of life of Central Ohio’s residents and visitors, OhioHealth is proud to help bring unparalleled family and wildlife experiences to the community as the Official Healthcare Provider of the Columbus Zoo. Together OhioHealth and the Zoo collaborate to enhance the Zoo experience through unique programming and inspire greater conservation action. As an official experience partner, OhioHealth also serves as the presenting sponsor of the Zoo’s Australia and the Islands region.
The anchor program of the partnership, HOOFit is a self-guided walking program that encourages guests to make their visit to the Zoo both fun and healthy. This multi-faceted program is centered on step guide which provides guests with their step metrics so they can see the health benefits derived from exploring the Zoo. The program also includes organized HOOFit walks, where guests can walk and talk with an OhioHealth physician and a Zoo educator while learning about various health topics, and the HOOFit Street Team, a team of ambassadors who engage guests in health and fitness activities as the Zoo while sharing the HOOFit message.
Integrated Social Media
The Zoo and OhioHealth promote the monthly organized HOOFit walks through their social media channels. To maximize engagement and increase exposure, the Zoo packaged these promotional messages as creative co-branded trivia challenges.
Working together, OhioHealth and the Zoo welcome new residents to the Central Ohio area through an integrated outreach campaign, enhancing both organizations’ reach into the community. New residents receive a special Zoo offer and information about local family healthcare providers.