What We Believe

As beloved destinations, we're dedicated to ensuring that every visitor feels genuinely welcomed and experiences a profound sense of belonging. Our commitment is deeply rooted in our mission: Empowering People. Saving Wildlife. Through the embodiment of this mission, we strive to foster an environment where everyone, regardless of background or identity, can share in the magic of our organizations and feel like an integral part of our diverse community.

  • Purpose. We commit to making a positive impact on people, wildlife, and wild places...locally and globally.
  • Respect. We value the dignity and uniqueness of every individual and role.
  • Integrity. We demonstrate a commitment to honesty, trust, and holding ourselves, and others, accountable to a high standard of ethical behavior.
  • Collaboration. We communicate openly and honestly with one another and assume positive intent as we work together across our family of parks.
  • Engagement. We strive to create inclusive and meaningful connections among our team members, guests, and communities.

Our commitment is not just an aspiration...It's a fundamental element of who we are.

Together, we are shaping a future where inclusivity and equity are not merely ideals but intrinsic to our identity and purpose. Our journey involves developing a comprehensive strategy that outlines clear goals, actionable tactics, and measurable outcomes to gauge success.

Led by leadership, board members, team members, and volunteers, we recognize that creating a culture of representation and inclusion is not a standalone initiative but an integral aspect of our organization—one that reflects our values and drives positive change. Join us as we strive for a more inclusive and equitable tomorrow.

We're committed to being leaders in representation by creating safe, inclusive spaces where every voice is not only heard, but empowered.

penguin cutout

A Culture of Belonging

Check out some ways we're putting these beliefs into action.

student with bird at zoo

RISE Scholarship

eagle mascot and construction equipment

Supplier Diversity Registration

dad and child on carousel

Accessibility

Areas of Focus

Led by committees that comprise of Board of Director members, team members, and volunteers, each area of focus remains a year-round effort at our organizations.

Community Engagement

Aspiration: To ensure that our organizations are accessible to all, and every feels they belong when they visit. 

We're focused on being a strong community partner through effective communication of a community outreach plan that incorporates the breadth of our current educational outreach, special admission programs, event participation, and other community involvement.

Ecosystems

Aspirations: Team member representation and a thriving culture.

We're focused on creating and maintaining a healthy and vibrant environment in our organizations where all people feel welcome, comfortable, safe, and that they belong.

Enterprise

Aspiration: To build diverse supplier relationships and ensure best practices. 

We're focused on building relationships and ensuring fair and equitable access and practices by providing opportunities for all suppliers and vendors to help the our organizations thrive in symbiotic ways. 

Evolution

Aspiration: Ensure that representation and inclusion is woven into all policies, practices, and imagery. 

We're focused on the policies, processes, and procedures that our organizations adopt for continually developing and growing our people.